I was watching a sales pitch from a company I use and whose products I generally like. I pay a good sum of money to them in licensing each year.

They started badly by introducing their new product with the line “Built by developers for developers” and I immediately recoiled. Not only is it a cliche but it is a promise which invariably leads to devlopment being turned into a messy, over-engineered product trying to follow “paradigms”.

Sounds like a great idea to a marketing team.